Winning the Talent War: Strategic Workforce Planning for Asphalt Industry Success

Originally Aired - Thursday, March 27 • 10:00 AM - 11:00 AM

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Location: 275

Event Information

Conference: 2025 People, Plants and Paving

Description:

In today's competitive labor market, attracting and retaining skilled workers is a critical challenge for asphalt business owners and managers. This session presents a comprehensive approach to strategic workforce planning tailored to the unique needs of the asphalt industry. Learn how to create a compelling employer brand, develop effective recruitment strategies, and implement retention programs that keep your best talent engaged and committed. Without a strategic approach to workforce management, you risk productivity losses, increased turnover costs, and compromised project quality. Join us to build a workforce strategy that ensures your business has the talent it needs to thrive in a competitive market.

Session Takeaways:

Employer Brand Development: Techniques for crafting a compelling employer brand that resonates with potential hires and aligns with your company values.
Strategic Recruitment Tactics: Innovative approaches to attract skilled workers, including leveraging digital platforms and industry partnerships.
Retention Program Design: Strategies for creating comprehensive retention programs that address the unique needs and motivations of asphalt industry workers.